The part of my business I avoid
May 15th. 2026
Dearest graceful ager.
Confession: I’m terrible with social media and avoid it like the plague
This one might surprise you, but not if you follow me on social media.
For someone who owns a business in the beauty and wellness industry, I am not great at it.
In fact, I avoid it more than I’d like to admit. I tell myself I need to do it. I'll sit down with every intention to post something a before and after, a treatment I'm excited about, a little education and then I overthink it. Is it helpful enough? Is it too much? Does it sound salesy?
Do people actually even want to see this? And before I know it, I close the app.
Not only am I an over-thinker, but in all transparency, I’m not a fan of social media. I know it's the way of the world, but if I'm being really honest with you, I think it creates an environment where people compare themselves to others and begin to question if they are enough exactly as and where they are.
In recent years, I’ve worked really hard to protect my work-life balance and part of that was staying away from or greatly limiting my time in the online world. The truth is, when I'm not in my treatment room, I don't want to be on my phone or laptop creating content or trying to keep up.
I want to be outside. Hiking one of my favorite trails. Sitting by the creek with my feet in the water, grounding journaling breathing, connecting with myself and doing my best to stay in the present moment. That's what fills me back up.
If I'm constantly plugged in, I can't pour into my clients the way that I want to and giving my all to my clients is much more important to me than being seen online. I prefer in person connection. It's where I feel most like myself. The type of connection that doesn't need a filter, captions or pressure to show up or be someone or something we're not.
Just real, in the moment life AND in my comfort zone.
But here's the part of this confession that's the hardest for me. I’ve come to realize that if I only stay in my comfort zone, there are so many people I'll never reach. Women who are overwhelmed by skincare, clients who feel like they’ve tried everything, individuals who don't realize there's a simpler, more supportive way to care for themselves and that part matters to me. It matters a lot.
So, graceful agers, I’m going to make a better attempt to show up on social media even when it feels uncomfortable. Not perfectly. Not consistently (yet). But honestly. Because even if I'm not "good" at it, I owe it to myself and anyone I can help to at least try.
And while I’m being honest..theres one more part of business I’ve never been great at. Asking for reviews. Not because I don't value them and not because I'm not confident in what I do because I am, but because it feels a little vulnerable to ask and as an introvert that can be hard.
This confession feels like the perfect time to gently step outside my comfort zone. If you've ever been in my treatment room and you've had a positive experience, it would mean so much to me if you shared it by tapping on the link below this page.
Not for vanity, but because it will help others find a place that feels safe, supportive and not overwhelming
As always, there is no pressure at all, Just an open invitation to share and if you've already done this for me, please know I see it, and I am so very grateful.
Until the next contession,
Lisa